Welcome

Welcome to my blog. This is a journal(mostly) about my wine-making efforts and taking it public.

I'm a private person, I don't like letting people in. I hate facebooks, I hate twits. Myspace makes me sick. But I'll make this blog, because I'm just that passionate about my art, my wine-making.

The goal is to take Berger's Fermenting Barrels commercial, and this blog will document my journey...for potential investors, other entrepeneurs, for future customers curious about the company.

Please look around, check out my posts. Comment or just say hello. Thank me for the wine, tell me just how great it was. Think you can help me out somehow? Have a contact in the biz, offer me your labor or creativity? I'm fundless at the moment... but I can reward you with wine, or I can keep you in mind in the future. I never forget a favor!

Want to email me privately? Contact me at cawineartist@gmail.com

Bottoms Up,

Jason Berger, Wine Artist

Paranoid or Smart?

Over the many, many wines I've made, I've found some interesting insights, discovered some shortcuts, and created a style of wine-making all my own.

And I'm not going to share it with you.

As I am getting into the wine-making business, I must be careful about how I display my techniques.  I'll be competing with some huge commercial wineries that have been doing this for decades, small but sophisticated wineries that sell for $100+/bottle, and old traditional estates that have been doing this for centuries.

They're probably not interested in my insights, as I'm sure they have their own-- but who knows?  The business world is cut-throat; if you're not on top of everything,  you're going to end up on the bottom.

Maybe you're family, a friend, a potential investor, or a wine-nemesis.  Whoever you are, please forgive me my carefulness.  What I can tell you is that what I do is a work of love and that I am a fanatic when it comes to cleanliness.  When you care for your art and you want it to last, holding the foundation to an ideal quality is most important.  In the case of wine, the foundation are your tools, and they must absolutely be clean and structurally sound.  There is nothing worse than using dirty, sticky, smelly vats or utensils or having them sit like that in storage.  If I can't clean it, its getting thrown out.

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